5 Motion Graphic Trends on Social Media in 2025
Motion graphics are taking over social media, with brands and creators constantly pushing the boundaries of creativity to engage audiences. Whether it’s an eye-catching ad, a short explainer video, or an animated social media post, motion graphics are an essential tool for storytelling and branding. As platforms evolve, so do the trends shaping how we consume visual content. Here are five motion graphic trends that are making waves on social media in 2024.
1. Animated Text
Animated text is a powerful way to send messages dynamically. Users typically scroll pretty quickly, so grabbing their attention in the first few seconds is crucial. Brands are using animated text in short-form videos, like Instagram Reels and TikToks to emphasize their key message. The mix of bold fonts, smooth transitions, and engaging motion makes this trend perfect for promotimg engagement and readability.
2. 3D Animation
3D animation has been steadily gaining traction, but in 2025, the blend of 3D and 2D elements, aka hybrid motion design is gaining popularity. Social media campaigns are integrating 3D elements with flat illustrations, creating visually stunning and modern compositions. This technique allows for more immersive storytelling, particularly in industries like fashion, technology, and gaming. Expect to see more brands incorporating this blend to create dynamic and futuristic content.
3. Hand-Drawn & Frame-by-Frame Animation
Authenticity is key in social media marketing, and hand-drawn animation brings a true personal touch to motion graphics. Frame-by-frame animation is making a comeback in branded content, how-to videos, and social media ads. This trend lands well with audiences who appreciate authenticity and nostalgia, providing them a humanized feel within digital storytelling. It’s particularly effective for brands looking to establish a friendly and approachable identity.
4. Glitch & Retro Effect
The nostalgia wave continues, and in 2025, glitch effects and retro aesthetics are making their comeback via social media visuals. Inspired by VHS tapes, and old-school computer graphics, this trend gives motion graphics an edgy feel. The glitch effect, with its pixel distortions and abrupt transitions, is popular in music videos, fashion videos, and other brand storytelling that gives a futuristic yet vintage vibe.
5. Looping & Seamless Transitions
Looping animations have become a staple in social media content, especially for platforms like Instagram, TikTok, and YouTube Shorts. Seamless motion loops ensure that videos can play continuously without an awkward pause which keeps users engaged for longer periods. This trend is particularly useful for ads, products, and storytelling, because it creates an infinite viewing experience that draws viewers in. The key is creating animations with fluid transitions that allow the motion to feel natural and uninterrupted.
Motion graphics is continuously evolving to be bigger and better. Whether it’s animated text to create bold messaging or nostalgic glitch aesthetics, brands and creators have numerous ways to captivate audiences. Staying ahead of these trends ensures that your content remains fresh, engaging, and relevant.